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Stop the Presses By 2020?
New York Times publisher Arthur Sulzberger Jr. rocked the publishing world a few weeks ago at the WAN-IFRA’s 9th International Newsroom Summit when he announced that he anticipated the iconic newspaper...
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Is Man Bashing Good for the Brand?
For years, women have bemoaned advertising’s depiction of them as brainless eye candy whose role is to sell sex….and products. Recently, though, it seems the tables have turned. Turn on the TV and...
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6 Tips for Pitching to Major Clients
1. Never Compete on Price2. Pitch on Results, Not Potential3. Minimize Risk by Preparing Samples4. Bleed Professionalism in Your Team, Plan and Approach5. Know Exactly Who to Pitch and How to Do It6....
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Firm wants to paint ads on your house, pay your mortgage
Advertising firm Adzookie has made an aggressive and flashy move in an attempt to get its name out there. The startup is offering to pay the mortgages of any consumer willing to have his or her home...
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Tasteless advertising: is any topic off limits?
The old adage, “There’s no such thing as bad publicity,” doesn’t apply to the latest advertising controversial advertising stunt concocted by a pizza chain in New Zealand. Its latest ad makes a rather...
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Company stock Art Lien Vu
Since only studying Sculpture at the Faculty of Arts University of Hanoi, Nguyen Van Vu now Sculptor Nguyen Van Vu - Member of Vietnam Fine Arts - Chairman of the Board of the...
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Breakthrough Innovation in Plastic Squeeze Tubes
If you are using tubes or are planning to, you might be interested by the following technology on tubes : Injection molded tubes with In Mold Label Benefits for you : - Amazing graphics (...
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Chipotle Gets Back to Basics
Adele wasn't the only one that garnered some much-deserved attention at this year's Grammy Awards which was broadcast Sunday, February 12. Chipotle created some major buzz with its new ad, called Back...
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Advertise the AMA brand on campus
Just wondering if anybody knows an approach that has proven to be more fruit full than others? I have tried many approaches but always open to new tips from the fellow marketeers.
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Nike's New Tiger Woods Ad Shows What Wins In Sports Marketing
Controversial ads are nothing new. And every so often, this risky business pays off for a brand.Take for example, Nike’s latest Tiger Wood’s ad, “Winning Takes Care of Everything.”The ad proves that...
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Three Insider Tricks to Going Viral
Dancing babies, talking babies, clever dancing and talking dogs, cats, cats and cats. Have we had enough yet?Apparently not.Thanks to a string of recent advertising videos landing in inboxes, Facebook...
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Handing out brochures effectively
I was wondering how to approach stores and hand out brochures effectively to the businesses. How do you first approach the business and hand them a stack of brochures. What do you say?
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